EJII tells the story of the two distinctive worlds and realities colliding, undeniably bound from the core with an unbreakable bond. This story is very similar to that of the world we live in. The journey of life is one filled with love, joy, and peace and at the same time hate, pain, and hysteria. The beauty however exists in the balance of these colliding realities of life. 

As a concept, the brand deconstructs and reassembles Nigerian cultural heritage in the form of clothing into new, fresh and relatable garments for the EJII man and woman. With Uniqueness, quality, delicacy, versatility, and timelessness standing at the core of the brand’s design ethos, the brand aims to journey with its clients through their daily life hurdles and victories.